About David

David Lane has 20 years of experience helping build businesses and earned his degree in AI 23 years ago.

I keep seeing the same stall: the product exists, the founder cannot tell if it is safe to sell, and there is no clear next step. I work on both sides of that. The technical checks that tell you what is actually live, locked down and findable — and the go-to-market decisions that get it in front of customers.

You deal with the people who do the work. David Caswell on who to sell to and what to do next. Owais Nizam on keeping the site working. Me on the join between the two. No account managers, no translation layer.

Plain language, no meetings unless you want one. Work after the audit is priced once we have seen the site.

The team

Technical, go-to-market and strategy in one small team. You deal with whoever does the work.

David Lane

Technical & go-to-market expert

Makes sure the product actually works, and that people can find it and buy it.

David Caswell

Go-to-market & strategy expert

Helps you choose who it is for, what to charge, and which problem to solve first.

Owais Nizam

Technical expert

Keeps the site live, locked down and working after you launch.