Learning Pack
Playbooks and videos. Work through them yourself.
The FatFish method in writing and on video. Pay once, then use it at your own pace without booking us.
£299
What’s in the pack
The free workbook helps you pick one next move this week. The Learning Pack is the full set: playbooks on launch, customers, money and AI, plus short videos that walk you through each one.
- The getting-started workbook, What’s your next move?
- Playbooks on launch readiness, finding customers, pricing and turning it into a business
- Playbooks on using AI in your work, and checking the AI already in your product
- Short video walkthroughs for each playbook, so you can see how we work a page
- Worked examples you can copy, not theory
- Access to the pack as we add new playbooks and videos
Anyone who wants the playbooks and walkthroughs, not a package of work.
One-off £299
Get the Learning Pack
Tell us you want it. We’ll email payment details the same working day, then send the playbooks and videos once paid.
Playbooks and videos
Four subjects. Written, then shown.
01 / Using AI
Start with a task you can judge
When to use AI, how to write a prompt you can reuse, and how to tell whether the output is good enough before anyone relies on it.
02 / Getting ready
Can a customer actually use it?
The launch checks we run on sites, turned into a workbook you can complete yourself: live, findable, fast enough, paid-for, and not leaking data.
03 / Finding customers
Sell one useful outcome first
A clear offer, a first-customer test, and the analytics and email setup that tell you whether people are arriving and buying.
04 / Building the business
Does a sale leave anything over?
Price, delivery cost and the number of sales you need. Plus the paperwork that appears the day the first invoice goes out.
How it works
Pay once. Use it when you need it.
- Tell us you want it. We email payment details the same working day.
- Once paid, you get the playbooks and video links.
- Work through them in any order. Watch the matching video when a page is unclear.
- If you get stuck, the Launch Audit is still free.
Start with the free workbook
Not sure yet? The getting-started workbook is free, and takes about 30 minutes. The Learning Pack is for when you want the rest of the playbooks and the videos.